Speed Dating for Business

Speed dating in this context, matches external Entrepreneurs with internal stakeholders. There’s a selection process to get the right people on both sides.

There’s an example of how Kraft Foods is collaborating with mobile startups with the goal of transforming consumer engagement.  The program is called Mobile Futures and selected startups work with teh company to scale and activate new brands into market within 90 days. The second phase takes those lessons and sparks Intrapreneurship by incubating new mobile ventures also in 90 days. Teams them present their new ventures to secure funding.

The author points out that this relationship between Entrepreneur and Big Company, is designed to provide a shot of innovation rather than a long term IV.  Click here to check out the full article by Peter Guber.


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