Who doesn’t want to be more like Apple? Innovation, huge market cap, widely acclaimed brand and more….
This posting discusses Apple’s long term strategy that focused on schools in the 70s and 80s. This has created a core of brand loyalists that are more likely to buy Apple products now that they’re older.
Apple also does not compete on price and can thus claim healthy margins.
The most interesting part of this posting finds that 3/4 of Apple’s revenue last year came from things that were impossible just two years ago. That’s absolutely astounding. More importantly, and I quote Daniel Burrus’ book Flash Foresight, “[Apple] give(s) people the ability to do what they currently cannot do, but would really want to do if they only knew it could be done”. Focus on what would make your customers’ lives easier, even if they don’t know it.
Check out Burrus’ full article here.