Corporate innovators and entrepreneurs prepare? Yes, they do. Many people I talk to mistake the ability to be flexible, to iterate and to take action with not preparing to begin with.
This article talks likens Innovators to Adventurers and highlights the importance of preparing for both. In particular it discusses, the story of Roald Amundsen who led the first expedition to the South Pole. It discusses his knowledge of local techniques, attention to details and the ability to foresee difficulties.
It’s a fine line between over analyzing with preparing. Innovators would be wise to take a few minutes, follow Amundsen’s lead and prepare wherever possible.