Talk of innovation and intrapreneurship is often about adding new groups, new product features and new processes to business as usual. The author of “The Laws of Subtraction” talks about how less can be more.
He uses examples such as how W.L. Gore eliminated job titles to increase employees’ creativity and how Scion (the Toyota car brand) reduced the number of standard features to allow customers to customize their cars. He further notes how the iPhone created a revolutionary cellphone by removing the physical qwerty keyboard.
The author recommends making a “not to do list” along with your usual to-do list. He also recommends asking those closest to you about what they would like you to stop doing. It’s not just about what you would do, but also about what not to do. Read the full article at the NY Times here.