A note from Davos on Social Intrapreneurship by Gill Bulloch, the head of Accenture’s Development Partnership…
Intrapreneur is not a job title. They’re “two-thirds change maker, one-third trouble maker”. Look at Vodafone’s M-PESA Mobile Banking business in Kenya. It was an Intrapreneur, known to his firm as a Marketing Manager, who developed the idea and sold up the chain at Vodafone.
Here are the Gill’s tips for fostering business benefit with social good:
- Leadership needs to provide cover to protect the bottom-up ideas. Without a high level champion, middle managers will likely derail the idea before it can develop
- Harness the trouble maker. The Social Intrapreneurs are different from their peers. Ensuring that their enthusiasm and ideas are channeled is key to incentivising them to develop their ideas
- Realize the value of retaining these actors. Making a difference matters to them and that can coexist with making money.
- Base decisions on the Business Case. The numbers still have to add up and the innovations have to add value to the business to be sustainable.