What does a focus on Innovation say about business as usual?

This article got me thinking. Unlike many of the ones that I read with a list of insightful suggestions on how to implement corporate innovation, Cheryl Heller asks a more basic assertion that we should simplify our language in speaking about innovation and focus on the reducing the delineation between innovation (new) and core (old) business and ideas.

She points out that “Creativity, clarity of purpose and social responsibility should never be seen as someone ‘thinking beyond their job description.’ In fact, only when it is their job description will we see lasting change, happier employees and healthier companies.”

Check out the whole read here.

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