What Innovators can learn from Gatorade

Cool case study from Gatorade. Interestingly, innovation flowed from Bangladesh in an example of innovation flowing “uphill” from developing countries. The article pulls from the book “Reverse Innovation” and discusses five steps of companies globalizing. The most interesting steps are 3)Glocalization, 4)designing global products for local markets from scratch and finally Level 5 with reverse innovation. The rest of the article (here) mostly centers around a book review, but it still makes for a quick and interesting read.

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