A Lesson from Google: Why Innovation is the Key to Your Company’s Future

Interesting to see a discussion about Google focused on their mistakes. The article discusses how Google has moved from innovating (search) to innovating / copying with Smart Phones and finally to almost outright copying Social Media.

It’s an interesting reminder that today’s innovator is tomorrow’s copycat. Of course, Google has continued to innovate, but it has continued to allow others to come up with the new markets that it tries to innovate within rather than define those new spaces itself. Case in point, I just saw Google’s latest flight search engine, which looks a lot like Kayak.

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